As a cultural force, K-pop, or, Korean pop music, is seemingly unstoppable, with K-pop boy bands becoming global sensations. Few are bigger than the group NU’EST, who put out music in both Korean and Japanese. NU’EST’s videos mostly have over 10 million views on Youtube, with their hit “Face” achieving over 120,000,000. That’s a lot of fans.

One of the driving creative forces behind NU’EST is Hwang Min-Hyun, known as ‘Minhyun.’ Singer, songwriter and actor, Minhyun, like the rest of the group, is also famed for his androgynous, delicate good looks.

It is no surprise that Minhyun wanted an original, distinctly crafted video for his foray into solo work, and found that in Budapest. In the video for his debut single “Universe”, which has a cool, steampunk feel, Minhyun suffers from a case of heartache as he alights upon locations mostly in Budapest’s Distrcit 1, the Castle District. (It should be noted that there are also a few shots of Milan, Italy in the video).

The video opens with a shot of a classic Budapest courtyard, the type of place beloved by people who live here but is mostly kept from the eyes and cameras of tourists. Minhyun undergoes a kind of crystal therapy with a wise neighbor to rid him of thoughts of his lover, recalling a New Agey kind of Eternal Sunshine of the Spotless Mind.

Beautifully shot, the Shin Dong Geul-directed clip is moody and fun to watch. The video for “Universe” was also a hit with fans, with over 7 million views to date. Korean productions are increasingly finding a home in Budapest, with parts of TV series Doctor Stranger recently completing filming here.

So, without further ado, below find Minhyun’s “Universe”, shot in our own little world known as Budapest.

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