Last week’s Superbowl, the US ‘football’ event that has fans worldwide, was watched by over 100,000 million people, and while the game may have been exciting, most of the post-game hype was around the halftime show, which featured Barbadian superstar diva Rihanna. Stunning the audience in a bright red leather outfit, it wasn’t long before it was revealed that the fire-engine-red kidskin gloves she clutched the mic so capably with were of Hungarian origin.

While it seems unlikely that with any and every major brand lining up to dress the singer, she chose gloves by Karma Pécsi Kesztyű — known internationally as Pécsi Gloves International — it’s true. For readers not familiar with Hungarian geography, Pécs is a small city in the south of the country, known for its great university and proximity to Villany, one of Hungary’s prestigious wine-growing regions.

Apparently, it wasn’t the first time the superstar sported such gloves. According to Hungarian news-site Telex, “several versions of the spectacular accessory were made for the singer, but in the end she and her stylists chose the fiery red, soft lambskin model. It's not the first time Rihanna has worn the label's products, but during her 13-minute concert at the sporting event, she chose the set shown in the footage as a form of tribute to fashion mogul Andre Leon Talley, former editor-in-chief of Vogue, who died last year.”

The hype around the gloves drove so much traffic to the glovemaker’s site, that it crashed.

Will it be long before Pécs gloves are added to the list of Hungaricum, or things that define Hungarian cultural heritage? Time will tell. In the meantime, hats, and gloves, off to Rihanna, for captivating a worldwide audience with her voice, while keeping Hungary at her fingertips.

Flatpack Films has many years of experience dedicated to offering expert servicing. It has brought the best of Hungary to countless brands, agencies, and production companies through its unique locations, exceptionally skilled crews, top of the line equipment and technical solutions. Backed by an impeccable track record, Flatpack Films has worked with world-class clients including Samsung, Samsonite, Toyota, Braun, Chivas Regal and many more - bringing their projects to life through a highly bespoke approach.