Squid Game's Gong Yoo Perks up KANU Signature Ad
zita kisgergely
Before he became recognisable to audiences worldwide in the juggernaut Netflix series Squid Game, Korean actor Gong Yoo was featured in the campaign of coffee brand KANU Signature, shot in Budapest with Flatpack Films serving as service producer. Shot at the 1871-built Hungarian University of Fine Arts, the setting is very lush indeed, reflecting the premium coffee brand.
Gong Yoo is a popular television and film star in his native Korea. His international breakout role in Squid Game is small but pivotal: the Salesman whose job it is to present offers (and slaps) to potential contestants on the lethal competition. Handsome, slick, while exuding warmth, he puts a human face on the deadly proposition. Yoo’s task representing KANU Signature premium coffee is more straightforward, elegantly embodying the coffee’s profile.
Directed by Kwang Goeng Yu, with Riego Van Wersch serving as Director of Photography, the spot is enjoying an extended life on Youtube, where it has amassed over 4 million views. Speaking of which, you can also enjoy the KANU Signature coffee ad below, after some behind-the-scenes snaps from the shoot.
Flatpack Films has many years of experience dedicated to offering expert servicing. It has brought the best of Hungary to countless brands, agencies, and production companies through its unique locations, exceptionally skilled crews, top of the line equipment and technical solutions. Backed by an impeccable track record, Flatpack Films has worked with world-class clients including Samsung, Samsonite, Toyota, Braun, Chivas Regal and many more - bringing their projects to life through a highly bespoke approach.