Unicum, the Ultimate Hungaricum

Every country has a drink they are famous for. France has champagne, Scotland has scotch whisky, and Mexico has tequila. Hungary of course is no exception, offering visitors a chance to taste the strange herbal aperitif known as Unicum.

The purple/brown digestive has been a mainstay of Hungarian bars and liqueur cabinets since its invention in the 17th century by the Zwack family. And with the cold weather approaching in these parts, revellers are increasingly turning to the warming spirit to keep a fire lit in the belly.

Like most national treasures, there is a bit of lore surrounding Unicum. Its medicinal qualities are touted heavily by imbibers, as the aperitif is believed to resolve digestion problems.  It is claimed the drink got its name when Emperor Josef II tasted it and proclaimed: “Das ist ein UNIKUM”, or “That is unique!”  Non-Hungarian natives have other words for it. I quote from Time Out Magazine: Unicum is “bitter as cold winter’s night”, or “Like licking the blade of a lawn-mower.”  This grassy bitterness can be put down to the almost 40 herbs used in the recipe. Which herbs they are is a well-guarded trade secret. Once the Zwack family fled Hungary (and the Communist regime) the government, missing the drink, attempted to replicate it, marketing the results of educated guess-work under the Unicum brand name. Only after the regime fell did the Zwacks return to Hungary to reclaim the brand and begin producing Unicum according to the exacting standards under which it was created.

One quality of Unicum which makes foreigners resist Unicum as an import is its lack of mixability. What could possibly go well with Unicum? Unlike pálinka (a Hungarian fruit brandy) it does not play well with others, and we have yet to taste a reasonable cocktail made with the spirit. It is true though that there are experts who recommend substituting Fernet with Unicum for similar results in Fernet-based cocktails, which may be coffee based or have other ingredients like Rye. But why would you want to dilute such a powerful, unique flavor? To some of us, it tastes like Hungary itself, and as we all know, Hungary is able to stand on its own.

Flatpack Films has many years of experience dedicated to offering expert servicing. It has brought the best of Hungary to countless brands, agencies, and production companies through its unique locations, exceptionally skilled crews, top of the line equipment and technical solutions. Backed by an impeccable track record, Flatpack Films has worked with world-class clients including Samsung, Samsonite, Toyota, Braun, Chivas Regal and many more - bringing their projects to life through a highly bespoke approach.